Two jars of Nektar honey beside a wooden honey dipper on a repeating bee pattern

Nektar — brand identity & packaging

The challenge

Create a brand in a modern yet vintage style, that will stand out on the grocery store shelves. Bold and bright.

Appeal to those who are interested in buying all natural, ethically made products.

The solution

To use a bright monochrome palette, paired with a bold typeface that lends itself to the vintage style.

The outspoken attitude of the brand lets it stand out from the competitors, using humour and bluntness to draw in customers.

Nektar wordmark in orange on cream with a bee and its dotted flight path
Wordmark
Nektar carton packaging opened on a geometric cream and orange pattern
Carton
Instagram story mockup reading Drizzled over breakfast over a bowl of yoghurt and granola
Social — story
Instagram feed mockup showing the Nektar honey jars post
Social — feed
Warm Cream and Wild Honey colour swatches over a blossom photograph
Colour palette