Parmi Picks — brand identity & web UI
The challenge
Build a brand and website for a food critic rating every chicken parmigiana worth eating.
It needed to feel fun and appetising, make browsing reviews effortless, and give each parmi a clear, trustworthy score.
The solution
A punchy orange palette and a friendly, rounded wordmark set the appetite-first tone, anchored by a badge logo and a hand-drawn parmi mark.
The interface leads with a “House Favourite”, then opens into a sortable review list — each entry scored out of ten so the best plates rise to the top.
Check out the rest of the interface at parmipicks.com
